At Indeed I led the design and user experience strategy for the Identity, Trust, and Safety team, focusing on authentication, anti-fraud, and account security features for over 350 million unique monthly visitors. By collaborating closely with product, engineering, and multiple stakeholders, I helped develop and implement a passwordless strategy that improved sign-in success rates to over 90%. Through carefully crafted user journeys and intuitive authentication flows, we boosted user satisfaction and engagement, raising passwordless adoption from 71% to 93%. Additionally, by conducting user research, testing Figma-built prototypes, and designing Indeed’s first passkey implementation, we achieved over 90% passkey adoption in the target market.