Torchlite Marketing Hub

Torchlite Marketing Hub

It's all of your marketing, all in one place.

  • 01 Problem & Goal ————

  • 03 Solution ————

  • 04 Impact 🌟 ————

Problem & Goal

About Torchlite

Torchlite is a SaaS marketing management platform with a marketplace that helps users hire freelance marketers and integrate them seamlessly into their marketing efforts.

The Challenge

Torchlite sought to enhance its platform by introducing planning and execution tools that provide users with better visibility into their upcoming events and workloads.

Problem Space

Marketing directors juggle numerous events—campaigns, conferences, pop-up sites—and need a centralized hub to manage all this activity. Currently, no such centralized space exists in Torchlite’s platform, leaving directors and freelancers without the tools to plan and collaborate effectively.

Personas

  • Marketing Director: Needs an overview of all planned and ongoing activities to ensure smooth execution and resource allocation.

  • Freelancer: Requires an efficient way to onboard, access project details, and contribute effectively.

Research

Research

To better understand user needs, we conducted:

  • Interviews: With marketing directors and freelancers to gather qualitative insights.

  • Co-Design Sessions: To identify missing functionality and generate ideas collaboratively.

  • Guided Design Workshops: To refine concepts and align user needs with business goals.

Key Finding: A calendar emerged as the missing piece, but determining its functionality required further exploration.

Passkeys are a phishing-resistant, drop-in replacement for passwords. They rely on biometric verifications like FaceID or TouchID and can be used across different devices, platforms, and ecosystems.

Using a passkey is a bit like using a password manager, since a user’s credentials are stored in the cloud and easily accessible from any connected device, just like other cloud-synced features like a user’s photos, contacts, emails, and documents.

Solution

I designed a new calendar interface for the Torchlite platform so our markets could see their marketing plan in a holistic way. This allows marketers to plan ahead and identify any gaps in staffing or expertise that can be filled by hiring freelancers from the marketplace.

Feature 1: Marketing Calendar

  • Allows marketing directors to sketch out plans by adding events to a calendar view.

  • Tracks timelines, deliverables, and key milestones in a visually intuitive interface.

Freelancer View

  • Provides freelancers with a quick overview of ongoing projects and their associated tasks.

  • Facilitates faster onboarding, ensuring freelancers can contribute effectively from day one.

Gantt View

  • Tracks progress across multiple campaigns over a quarter

  • Provides an easy way to see where a campaign might be short staffed

Impact

The Marketing Operations Planner:

  • Enables marketing directors to centralize event and campaign planning, ensuring smoother execution.

  • Helps freelancers onboard quickly, enhancing collaboration and productivity.

By turning scattered data into actionable insights, the planner streamlines marketing operations and improves team efficiency.